See Allo

Clow, Kenneth E., author

Integrated advertising, promotion, and marketing communications

Pearson, 2016

Buku Teks

Belch, George E., author

Advertising and promotion : an integrated marketing communications perspective

McGraw-Hill, 2001

Buku Teks

Belch, George E., author

Introduction to advertising promotion : an integrated marketing communications perspective

Irwin, 1993

Buku Teks

Belch, George E., author

Advertising and promotion : an integrated marketing communications perspective

McGraw-Hill, 2009

Buku Teks

Belch, George E., author

Advertising and promotion : an integrated marketing communications perspective

McGraw-Hill, 2015

Buku Teks

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