Gesker, Ronald D., author
Media planning and buying in the 21st century
2020:Marketing Communications LLC, 2015
 Buku Teks
Kellogg on advertising & Media
Bobby J. Calder, editor
John Wiley & Sons, 2008
 Buku Teks
Surmanek, Jim, author
Media planning : a practical guide / Jim Surmanek
NTC Business Books, 1989
 Buku Teks
Priemer, August B., author
Effective media planning : a guide to help advertisers and agencies develop plans that work
Lexington Books, 1989
 Buku Teks
Barban, Arnold N.
Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol, Frank J. Kopec
NTC Business Books, 1993
 Buku Teks
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