Doctoroff, Tom, author
Twitter is not a strategy : rediscovering the art of brand marketing
Palgrave Macmillan, [2014]
 Buku Teks
Doctoroff, Tom, author
Twitter is not a strategy : rediscovering the art of brand marketing
Palgrave Macmillan, 2014
 Buku Teks
Sharfina Jasmine, author
Analisis pengaruh social media marketing activities, advertising, dan sales promotion terhadap dimensi-dimensi brand equity studi kasus: Wardah = Analysis of the influence of social media marketing activities advertising and sales promotion towards the dimensions of brand equity: case study Wardah
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership
Brand power
edited by Paul Stobart
Macmillan, 1994
 Buku Teks
Inda Astri Andini, author
Pengaruh pesan iklan dan media iklan terhadap kesadaran merek (studi eksplanatif pada iklan "regus serviced office" versi tabloid seputar UKM terhadap kesadaran merek di kalangan pengusaha lokal) = Effect of media advertising message advertising against brand awareness (eksplanatif study on advertisement "regus serviced office" tabloid version regarding SMEs against brand awareness among local entrepreneurs)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Tesis Membership
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