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Rakhmania Anindhita Pithaloka, author

Analisis pengaruh interaktivitas user pada komunitas online brand dalam membangun brand love melalui mediasi identitas sosial = Analysis on effect of user interactivity in virtual brand community to build brand love mediated by social identity

2017

UI - Tesis (Membership)

Aisyah, author

Analisis pengaruh halal brand personality dan brand experience terhadap brand prestige, brand trust, customer satisfaction, dan brand loyalty pada merek halal. Studi kasus: Produk perawatan pria kahf = Analysis of halal brand personality and brand experience on brand prestige, brand trust, customer satisfaction, and brand loyalty on halal brand. Study case: Men personal care brand kahf.

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021

UI - Skripsi (Membership)

Mohamad Yusuf, author

Analisis pengaruh brand community terhadap brand loyalty pada brand pages di media sosial = Analysis of the effect of brand community towards brand loyalty on a brand pages in social media

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Skripsi (Membership)

Amin Widjaja Tunggal, author

Brand management

Harvarindo, 2005

Buku Teks

Ike Yulianti S, author

Pengaruh brand image terhadap pembentukan brand equity (studi pada Kentucky Fried Chicken di Jakarta)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2008

UI - Skripsi (Open)

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