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Putri Ayuningtyas Sasongko, author

Instamarketing: konten instagram perguruan tinggi dan pengaruhnya terhadap penciptaan word of mouth = Instamarketing university s instagram contents and its effect relative to word of mouth

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Tesis (Membership)

Ikhsan Nugraha, author

Pengaruh Social Media Marketing Activities, Electronic Word of Mouth dan Brand Equity Terhadap Purchase Intention di Era Covid-19: Studi pada Akun Instagram Summarecon Bekasi = Effect of Social Media Marketing Activities, Electronic Word of Mouth and Brand Equity toward Purchase Intention on Covid-19 Era: Case Study on Instagram Account Summarecon Bekasi

Fakultas Ilmu Administrasi Universitas Indonesia, 2020

UI - Skripsi (Membership)

Ahmad Yusuf Bryan, author

Pengaruh Aktivitas Pemasaran Media Sosial terhadap Kepuasan Konsumen, Intensi Berperilaku dan Komunikasi Mulut ke Mulut (WOM) pada Konsumen Starbucks Coffee di Jakarta = The Effect of Social Media Marketing Activities on Consumer Satisfaction, Behavior Intention and Word-of-Mouth (WOM) on Starbucks Coffee's Consumers in Jakarta

Fakultas Ilmu Administrasi Universitas Indonesia, 2020

UI - Skripsi (Membership)

Anindita Nurizki, author

Pengaruh electronic word of mouth (eWOM) di media sosial terhadap purchase intention: studi pada layanan YesBoss Indonesia = The influence of electronic word of mouth (eWOM) in social media toward purchase intention: study on YesBoss Indonesia service

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016

UI - Skripsi (Membership)

Shahnaz Aulia, author

Analisis penggunaan social media marketing dan electronic word of mouth (ewom) oleh cinema 21 dalam meningkatkan brand loyalty = Analysis of the use of social media marketing and electronic word of mouth (ewom) by cinema 21 in increasing brand loyalty

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019

UI - Makalah dan Kertas Kerja

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