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Peranginangin, Gerha Jayamala, author

Pengaruh electronic word-of-mouth ewom terhadap brand attitude dan purchase intention pada beauty box Indonesia = The effect of electronic word of mouth ewom on brand attitude and purchase intention case study beauty box Indonesia

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Tesis Membership

Yuliana Purwaningrum, author

Pengaruh electronic word of mouth (ewom) terhadap citra merek (brand image) dan niat pembelian (purchase intention) smartphone samsung = Effect of electronic word of mouth (ewom) on (brand image) and (purchase intention) smartphone samsung

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Skripsi Membership

Alifia Nurbaiti Syavira, author

Pengaruh Interaksi Personal Beauty Advisor Terhadap Positive Word-Of-Mouth dan Purchase Intention Toko Ritel Kosmetik di Indonesia = The Effect of Beauty Advisor Personal Interaction on The Positive Word-of-Mouth and Purchase Intention of Cosmetic Retail Store Customers in Indonesia

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Skripsi Membership

Raihan Krizia Joshua, author

Pengaruh electronic word-of-mouth terhadap intention to visit: studi pada eWOM Labuan Bajo di Instagram = The impact of electronic word-of-mouth toward intention to visit: study of Labuan Bajo eWOM on Instagram

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018

UI - Skripsi Membership

Andriani Yuliasningrum, author

Analisis pengaruh electronic-word-of-mouth e-wom pada beauty blog terhadap brand image dan purchase intention: studi kasus pada produk kosmetik Etude House = Analysis effect of electronic word of mouth e wom on beauty blog towards brand image and purchase intention: a case study on cosmetic products Etude House

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016

UI - Skripsi Membership

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