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Yuaniko Paramitra, author

Let s playing game : pengaruh dari kongruitas self-game, kongruitas self-brand dan kongruitas brand-game dalam advergame pada sikap pemain terhadap brand yang diiklankan = Let s playing game the effects of self brand game congruities on player s attitude towards brands in advergames

2017

UI - Tesis (Membership)

Haliman Fajar, author

Get in game pengaruh kesesuaian produk dan kedekatan penempatannya terhadap proses pemain game pada merek yang terdapat dalam advergame = Get in the game the effects of game product congruity and product placement proximity on game players processing of brands embedded in advergames / Haliman Fajar

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015

UI - Skripsi (Membership)

Eryadi Sukandar, author

Pengaruh kongruitas iklan online terhadap sikap konsumen (studi pada Detik.com)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012

UI - Skripsi (Open)

Lia Fransisca, author

Hubungan kepribadian, kongruitas, dan kepuasan merek terhadap loyalitas kedai kopi = Relationship of personality factors, congruity, and brand satisfaction against coffee shop loyalty

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021

UI - Skripsi (Membership)

Anindya Asri Hastungkara, author

Pengaruh Kepribadian dan Motivasi dalam Bermain Game Online terhadap Adiksi Game Online MMORPG = Effects of Personality and Motivation of playing on MMORPG addiction

Fakultas Psikologi Universitas Indonesia, 2013

UI - Skripsi (Membership)

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