Rachmah Pradnya Murti, author
Analisis pengaruh parasocial interaction dengan youtube vloggers terhadap perception dan purchase intention luxury fashion brand = Understanding the influence of parasocial interaction with youtube vloggers on consumers luxury fashion brand perception and purchase intention
2017
 UI - Skripsi (Membership)
Praditya Pratama, author
Hubungan Parasocial interaction Pembuat Konten di Youtube Terhadap Persepsi Sebuah Merek dan Minat Pembelian = Youtube Content Creators' Parasocial Interaction Relevance on Brand Perception and Purchase Intent
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Tesis (Membership)
Aulia Rossari Farmashinta, author
Pengaruh beauty vloggers sebagai opinion leaders terhadap brand purchase intention kosmetik lokal di Indonesia = The influence of beauty vloggers as opinion leaders to brand purchase intention of local cosmetic in Indonesia
Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2018
 UI - Tesis (Membership)
Putri Sofi Yatasya, author
Analisis pengaruh kredibilitas dan interaksi parasosial oleh Youtube influencer terhadap intensi pembelian produk kecantikan = Analysis of the effect of credibility and parasocial interaction by Youtube influencers on purchase intentions for beauty products
Fakultas Ekonomi dan Bisinis Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Hanako Fatimah Pertiwi, author
Analisis Pengaruh Komunikasi Media Sosial terhadap Ekuitas Merek dan Minat Beli (Studi pada Barang Fesyen Mewah pada Pengikut Instagram @shopatbanananina di Jakarta) = Analysis of the Influence of Social Media Communication on Brand Equity and Purchase Intention (Study on Luxury Fashion Items on @shopatbanananina Instagram Followers in Jakarta)
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Tesis (Membership)
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