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Dhiajeng Hesti Prameswara, author

Pengaruh negative celebrity publicity dan celebrity identification terhadap intensi membeli produk perawatan wajah dan tubuh = The effect of negative celebrity publicity and celebrity identification toward purchase intention in face and body products

2017

UI - Skripsi Membership

Keisha Saravitra Bawono, author

Attachment terhadap selebriti sebagai moderator dari pengaruh jenis celebrity endorsement dengan intensi membeli pada emerging adult = Attachment with celebrity as a moderator of the effect of types of celebrity endorsement and purchase intention in emerging adults

2017

UI - Skripsi Membership

Ratu Laila Indah Baskara Putri, author

Pengaruh tipe dukungan selebriti dan kongruensi selebriti dengan produk perawatan tubuh terhadap intensi membeli pada pengguna instagram = The influence of celebrity endorsement types and congruency celebrity with the body care products toward purchase intention on instagram users

Fakultas Psikologi Universitas Indonesia, 2017

UI - Skripsi Membership

Indah Sari Febrina, author

Perbandingan antara kredibilitas selebriti dan kredibilitas perusahaan terhadap intensi konsumen membeli tiket pesawat = Comparing celebrity credibility and corporate credibility toward consumer's purchase intention of airlines ticket

2017

UI - Skripsi Membership

Laras Antania Hanjani, author

Pengaruh country image dan strategi celebrity endorser terhadap purchase intention produk DFSK Glory 580 = The impact of country image and celebrity endorser strategy on purchase intention

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019

UI - Tesis Membership

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