Ratu Laila Indah Baskara Putri, author
Pengaruh tipe dukungan selebriti dan kongruensi selebriti dengan produk perawatan tubuh terhadap intensi membeli pada pengguna instagram = The influence of celebrity endorsement types and congruency celebrity with the body care products toward purchase intention on instagram users
Fakultas Psikologi Universitas Indonesia, 2017
 UI - Skripsi Membership
Virginia Vionasafira, author
Pilih selebriti atau orang biasa? Pengaruh tipe pendukung terhadap intensi membeli di Instagram = Choose celebrity or common people. The influence of endorser type towards purchase intention on Instagram
Fakultas Psikologi Universitas Indonesia, 2017
 UI - Skripsi Membership
Keisha Saravitra Bawono, author
Attachment terhadap selebriti sebagai moderator dari pengaruh jenis celebrity endorsement dengan intensi membeli pada emerging adult = Attachment with celebrity as a moderator of the effect of types of celebrity endorsement and purchase intention in emerging adults
2017
 UI - Skripsi Membership
Dhiajeng Hesti Prameswara, author
Pengaruh negative celebrity publicity dan celebrity identification terhadap intensi membeli produk perawatan wajah dan tubuh = The effect of negative celebrity publicity and celebrity identification toward purchase intention in face and body products
2017
 UI - Skripsi Membership
Ranny Rizky Fitriani, author
Pengaruh tingkat pemujaan selebriti, kesempatan bertemu selebriti, serta persepsi kongruensi selebriti dan produk terhadap perilaku membeli produk = The Influence of celebrity worship level, opportunity to meet celebrity, and perception of congruence between celebrity and product toward purchasing behavior
Universitas Indonesia, 2009
 UI - Skripsi Open
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