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Quwaisy Ardiatmala, author

Analisa pengaruh viral message appeal dan message source credibility pada brand attitude: studi kasus situs jual beli online Bukalapak = Investigating the impact of viral message appeal and message source credibility on brand attitude: case study buy and sell Bukalapak online site

2017

UI - Skripsi Membership

Dhiyaa Thurfah Ilaa, author

Pengaruh Pendekatan Sumber Pesan dan Benefit Appeal pada Iklan terhadap Sikap Khalayak (Studi Eksperimental pada Iklan mengenai Body Shaming) = The Impact of Message Source Appeal and Benefit Appeal in Advertisement on Audiences Attitude (Experimental Study on Body Shaming Advertisement)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023

UI - Tesis Membership

Falia Fajrinadien, author

Pengaruh strategi message framing dan message personalization pada konten promosi Bukalapak di mobile application push-notification terhadap customer purchase intention melalui mediasi perceived value of product: studi pada konsumen aplikasi Bukalapak = The effect of message framing and message personalization strategy on Bukalapak promotional content on the mobile application push-notification on customer purchase intentions through mediation of perceived value of product: study on Bukalapak application

Fakultas Ilmu Administrasi Universitas Indonesia, 2021

UI - Skripsi Membership

Jasmine Alya Pramesthi, author

Pengaruh Message Appeal terhadap Engagement Behavior pada Pesan Donasi = Effect of Message Appeal on Engagement Behavior on Donation Messages

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022

UI - Tesis Membership

Maulidatur Rohmah, author

Framing Pesan dan Kredibilitas Sumber dalam Pemakaian Alat Kontrasepsi = Message Framing and Source Credibility in The Use of Contraceptives.

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia , 2020

UI - Tesis Membership

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