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Avitasya Febryani Syahrial, author

Faktor-faktor yang membentuk attitude toward SMS location-based advertising dan dampaknya terhadap purchase intention: studi kasus: Krispy Kreme = Antecedents of attitude toward SMS location-based advertising and their impacts on purchase intention: case study: Krispy Kreme

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Skripsi Membership

Tania Noviarini Hamdani, author

SMS iklan berbasis lokasi : sikap konsumen dan intensi pembeliannya = The effects of SMS location based advertising on consumer attitude and purchase intention

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016

UI - Tesis (Membership)

Sophia Laily Ramadhani, author

Efektivitas iklan sms berbasis lokasi = Effectiveness of location based sms advertising

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016

UI - Skripsi (Membership)

Gusti Agung Sagung Ratih Dwita Putri, author

Faktor-faktor yang mempengaruhi keputusan pembelian melalui situs C-to-C E-commerce = Factors influencing purchasing decisions through C to C E-commerce

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015

UI - Tesis (Membership)

Silvy Noviana, author

Analisa pengaruh jenis produk, jenis iklan dan jenis kelamin terhadap attitude toward advertising dan attitude toward brand serta dampaknya bagi purchase intention = Analysis of the effect of product advertising and gender on attitude toward advertising and attitude toward brand and their impacts on purchase intention

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Tesis Membership

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