Adjhi Satriyo, author
Analisis pengaruh value congruity dan consumer brand identification terhadap brand commitment dan positive word of mouth: studi kasus pada merek Sneakers kasual = The effect of value congruity and consumer brand identification toward brand commitment and positive word of mouth: case study on casual Sneakers brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership
Joseph, Jim, 1963- , author
The experience effect: engage your customers with a consistent and memorable brand experience
American Management Association, 2010
 eBooks
Andrea Kirana Anggreni, author
Analisis Pengaruh SNS Brand Community Experience dan Community Commitment terhadap Brand Attitude dan Repurchase Intention. Studi Kasus: BTS Twitter Brand Community = The Impact of SNS Brand Community Experience and Community Commitment towards Brand Attitude and Repurchase Intention. Case Study: BTS Twitter Brand Community
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership
Tambunan, Wasridewi, author
Analisis brand experience terhadap brand loyalty melalui mediasi brand relationship quality: studi kasus pada pengguna mobil Nissan Jabodetabek = An analysis effects of brand experience on brand loyalty through mediation effect of brand relationship quality: case study user Nissan Jabodetabek
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership
Fahmie Rahman, auhtor
Pengaruh brand identity terhadap brand awarness (studi pada nike) = The effect of brand identity toward brand awareness (study on nike)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Skripsi Membership
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