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Muhammad Ridwan Zulfikar, author

Pengaruh brand credibility terhadap consumer's purchase intention pada industri low-cost carrier airline = The effect of brand credibility towards consumer's purchase intention on low cost carrier airline industry

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Skripsi (Membership)

Afianka Maunaza, author

Pengaruh brand image terhadap minat beli konsumen : studi pada maskapai penerbangan Lion Air sebagai low cost carrier = The influence of brand image toward purchase intention : study on Lion Airlines as a low cost carrier

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012

UI - Skripsi (Open)

Affan Fauzi, author

Pengaruh reputasi perusahaan terhadap kepercayaan, identifikasi, dan komitmen konsumen serta rencana pembelian pada penerbangan low cost carrier rute Jakarta-Surabaya = Company reputation towards trust identification and commitment on purchase intention in low cost carrier flight on Jakarta-Surabaya route

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016

UI - Tesis (Membership)

Shoffan Ardhika Wijoyo, author

Analisis pengaruh sikap konsumen terhadap kredibilitas endorser, merek, dan intensi pembelian sehubungan dengan celebrity endorsement = Analysis of consumer's attitude effect to credibility endorser. brand, and purchase intention related to celebrity endorsement

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Skripsi (Membership)

Silitonga, Cynthia Permata br, author

Pengaruh country of origin terhadap consumer purchase intention melalui brand image dan brand evaluation pada target konsumen skincare Laneige di Jakarta = The effect of country of origin towards consumer purchase intention through brand image and brand evaluation on Laneige skincare target consumer in Jakarta

Fakultas Ilmu Administrasi Universitas Indonesia, 2021

UI - Skripsi (Membership)

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