Macy, Beverly, author
The power of real-time social media marketing : how to attract and retain customers and grow the bottom line in the globally connected world
McGraw-Hill, 2011
 Buku Teks
Hanani Faiza, author
Analisis pengaruh aktivitas social media marketing terhadap customer equity pada merek new luxury studi kasus merek zara = Analysis the effect of social media marketing on new luxury brand s customer equity case study zara
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Goldman, Jeremy, author
Going social: excite customers, generate buzz, and energize your brand with the power of social media
[American Management Association, ], 2013
 eBooks
Weber, Larry, author
Marketing to the social web : how digital customer communities build your business
John Wiley & Sons Inc., 2009
 Buku Teks
Martina Shalaty Putri, author
Wirausaha dalam Social Media Twitter : analisis isi pesan wirausaha dalam social media Twitter = Entrepreneur in social media twitter : analysis the message of entrepreneur in social media twitter
Program Pascasarjana Universitas Indonesia, 2012
 UI - Tesis (Open)
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