Arthur, Lisa, author
Big data marketing: engage your customers more effectively and drive value
Wiley, 2014
 Buku Teks
Atal Malviya, author
Big data for managers: creating value
Routledge, 2019
 eBooks
Holden, Greg, author
Selling beyond eBay: foolproof ways to reach more customers and make big money on rival online marketplaces
American Management Association, 2006
 eBooks
Flesch, Rudolf, author
How to write, speak, and think more effectively
Harper & Brothetrs, 1960
 Buku Teks
Syarifah Fatimah Fitria, author
Segmentasi konsumen berdasarkan customer lifetime value menggunakan analisis big data = Customer segmentation based on customer lifetime value using big data analytics
Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2018
 UI - Tesis (Membership)
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