Shera Ferrawati, author
Analisis strategi pemasaran dan pengembangan Fuji rock festival = Analysis of Fuji Rock Festival's marketing and development strategy
2016
 UI - Skripsi Membership
Ayudya Putri Wahyuningrum, author
Analisis pengaruh kongruitas sponsorship dalam strategi pemasaran merek halal (Studi kasus: Wardah & acara festival) = The sponsorship congruity impact analysis on halal brand marketing strategy (Study case: Wardah & festival events).
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Skripsi Membership
Ares Albirru Amsal, author
Pendekatan Experince Economy pada Pemasaran Festival Pariwisata: Pengaruh terhadap Kepribadian Festival yang Dirasakan Pegunjung dan Reputasi Festival = Experince Economy Approach on Festival Tourism Marketing: The Effect of Perceived Festival Personality and Festival Reputation.
2017
 UI - Tesis Membership
Sitohang, Johannes Partomuan, author
Analisis Strategi Pemasaran M 97 FM Classic Rock Station
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2005
 UI - Tesis Membership
Denala Rafanayla, author
An Analysis of SASSH's Marketing Communication Strategy = Analisis Strategi Komunikasi Pemasaran SASSH
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Makalah dan Kertas Kerja
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