Consumer psychology in a social media world
Claudiu V. Dimofte, Curis P. Haugtvedt, and Richard F. Yalch.
Routledge, 2015
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Bagozzi, Richard P., author
The social psychology of consumer behaviour
Open University Press, 2003
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Engel, James F., author
Perilaku konsumen = Consumer behavior
Binarupa Aksara, 1994
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Howard, John A., author
Consumer behavior in marketing strategy
Prentice-Hall, 1989
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Online consumer psychology: understanding and influencing consumer behavior in the virtual world
Lawrence Erbaum associates, publisher, 2005
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