Mandias, Gregoria Frederika, author
Membentuk slogan berdasarkan profil konsumen menggunakan customer perceptual map (studi kasus toko kopi Harapan Djaya) = Slogan based on consumer profile using customer perceptual map (case study Harapan Djaya coffee shop) / Gregoria Frederika Mandias
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Skripsi (Membership)
Martins, Jo. M.
Consumer demographics and behaviour: markets are people
Springer, 2012
 eBooks
Nadya Cheirin, author
Analisis perilaku konsumen kedai kopi berdasarkan pemetaan persepsi: studi kasus Kedai Kopi Sulastri Kopi = Coffee shop consumer behavior analysis using perceptual mapping: case study of Sulastri Kopi Coffee Shop
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Skripsi (Membership)
Frista Caesar Rifa, author
Analisis Perilaku Konsumen Pengguna Laptop Gaming di Kalangan Mahasiswa Menggunakan Pemetaan Persepsi (Perceptual Mapping) = Gaming Laptop Consumer Behavior Analysis Among University Students Using Perceptual Mapping
2017
 UI - Skripsi (Membership)
Hawkins, Del I., author
Consumer behavior : building marketing Strategy
McGraw-Hill, Irwin, 2007
 Buku Teks
<<   1 2 3   >>