Fedora, author
Pengaruh iklan tv hasil crowdsourcing dan co-creation terhadap attitude towards advertisement, attitude towards brand, dan purchase intention serta respon emosinya di masyarakat generasi Y dan generasi Z pada studi kasus Coca-Cola = The Influence of tv ads from crowdsourcing and co creation methods on attitude towards advertisement attitude towards brand and purchase intention and emotional response in Y generation and Z generation on Coca-Cola case study
Fakultas Teknik Universitas Indonesia, 2017
 UI - Skripsi Membership
Afla Azka Alia, author
Peran Attitude towards Skippable Ads di YouTube pada Brand Awareness dan Purchase Intention = The Role of Attitude towards Skippable Ads on YouTube on Brand Awareness and Purchase Intention
Fakultas Ekonomi Dan Bisnis Universtas Indonesia, 2022
 UI - Skripsi (Membership)
Rizki Anindya, author
Pengaruh boikot konsumen yang termotivasi religious animosity pada brand image, loyalty, dan product judgment: studi kasus: the Coca-Cola Company di Indonesia = The influence of religious motivated consumer boycotts on brand image loyalty and product judgment: case study the Coca-Cola Company in Indonesia di Indonesia = The influence of religious motivated consumer boycotts on brand image loyalty and product judgment: case study the Coca-Cola Company in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi Membership
Nasution, Farisa Zataliny, author
Pengaruh psychological traits terhadap brand attitude dan purchase intention pada masstige brand dengan consumer knowledge sebagai faktor moderasi: Studi kasus Nike Sportswear pada Generasi Y = The effect of psychological traits towards brand attitude and purchase intention on masstige brand with consumer knowledge as moderating factor: Case study Nike Sportswear on Generation Y / Farisa Zataliny Nasution
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi (Membership)
Pohan, Cut Putri, author
Pengaruh nostalgia ads terhadap attitude toward ads, attitude toward brand, viral intention dan purchase intention = The impact of nostalgia ads towards attitude toward ads, attitude toward brand, viral intention and purchase intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tesis (Membership)
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