Tamas Fachryto, author
Pengaruh implementasi online behavioral advertising terhadap attitude toward the ad dan purchase intention pada e-marketplace di Indonesia = The Effect of online behavioral advertising implementation on attitude toward and purchase intention in Indonesian e-marketplace
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Tesis Membership
Tamas Fachryto, author
Pengaruh implementasi online behavioral advertising terhadap attitude toward the ad dan purchase intention pada E-Marketplace di Indonesia = The effect of online behavioral advertising implementation on attitude toward the ad and purchase Intention in Indonesian E-Marketplace
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Tesis Membership
Silvy Noviana, author
Analisa pengaruh jenis produk, jenis iklan dan jenis kelamin terhadap attitude toward advertising dan attitude toward brand serta dampaknya bagi purchase intention = Analysis of the effect of product advertising and gender on attitude toward advertising and attitude toward brand and their impacts on purchase intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership
Barton, Roger
Advertising agency operations and management / Roger Barton
McGraw-Hill, 1955
 Buku Teks
M. Sri Budirichyani, author
Peranan advertising agency dalam mempromosikan produk baru : suatu studi kasus
1986
 UI - Skripsi Membership
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