Nova Ch. Mamuaya, author
The effect of sales promotion and store atmosphere on hedonic shopping motivation and impulsive buying behavior in hypermart manado city / Nova Ch. Mamuaya
Buiness School Universitas Pelita Harapan, 2018
 Artikel Jurnal
Rini Febriani Hauri, author
Analisis Pembentukan Perilaku Pembelian Channel melalui Program Promosi Penjualan: (Studi Kasus Program Promosi Penjualan PT Bintang Baru Indonesia Perkasa Raya terhadap Agen) = Analysis of The Formation of Channel Buying Behavior Trough Sales Promotion Program: (Case Study Sales Promotion Of Pt. Bintang Baru Indonesia Perkasa Raya)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2009
 UI - Tesis Open
Cummins, Julian, author
Sales promotion: menciptakan mengimplementasikan, dan mengintegrasikan program promosi penjualan
Ikrar Mandiriabadi, 2004
 Buku Teks
Ananda Dyastiawan Putra, author
Analisis efektifitas promosi penjualan produk Welch's pada toko 7-Eleven = Analysis of sales promotion effectiveness of Welch's at 7-Eleven
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Tugas Akhir
Myrna Amelia Pranowo, author
Analisa perbedaan respon pelanggan loyal dan non loyal terhadap promosi penjualan di gerai kopi Jakarta = Analysis of respon diversity between loyalist and non-loyalist on Sales promotion in Coffee House Jakarta
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Skripsi Open
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