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Sihite, Janfry, author

Pengaruh janji merek, reputasi merek dan kampanye permanen terhadap keyakinan keputusan serta intensi mendukung partai politik = The role political party brand promise, brand reputation permanent campaign to decision confidence and intention to support

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Disertasi Membership

Muhammad Helmi Fauzan, author

The effects of corporate social responsibility on corporate reputation and brand equity creation role of BRI peduli = Pengaruh corporate social responsibility terhadap penciptaan reputasi perusahaan dan ekuitas merek: peran BRI peduli

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Skripsi Membership

Regina Pinasthika Hapsari Putri, author

Analisis Peran VCI (Vision, Culture, dan Image) dalam Meningkatkan Reputasi Merek = Analysis of Role of VCI (Vision, Culture, and Image) in Improving Brand Reputation

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019

UI - Tesis Membership

Aliya Fitri, author

Pengaruh short brand story dan implicit mindset terhadap sikap terhadap merek dan intensi membeli = The influence of short brand story and implicit mindset on brand attitude and purchase intention.

Fakultas Psikologi Universitas Indonesia, 2021

UI - Skripsi Membership

Lisa Hervina, author

Pengaruh persepsi kesamaan, reputasi merek, persepsi resiko dan tingkat inovasi konsumen terhadap keberhasilan ekstensi merek deodorant dari Adidas = The influence of perceived similarity brand reputation perceived risk and consumer innovativeness to the success of adidas deodorant brand extension

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Tesis Membership

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