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Novia Nuraini, author

Pengaruh electronic word of mouth di social media youtube terhadap keputusan pembelian: studi pada perempuan yang terpapar e-wom produk lipstik Wardah di youtube = The influence of electronic word of mouth on social media youtube towards purchase decision: study on women who have been exposed to Wardah lipstick product ewom on youtube

Fakultas Kesehatan Masyarakat Universitas Indonesia, 2018

UI - Skripsi Membership

Fauzia Nashiha, author

Pengaruh Electronic Word of Mouth (e-WOM) di media sosial terhadap reputasi PT. Go-Jek Indonesia = The effect of Electronic Word of Mouth (e-WOM) in social media on the reputation of PT. Go-Jek Indonesia

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015

UI - Skripsi Membership

Arientia Twinarutami, author

Pengaruh electronic word of mouth (EWOM) terhadap kepercayaan merek pada media sosial di kalangan mahasiswi (Studi pada produk body lotion nivea) = The influence of electronic word of mouth (EWOM) on brand trust in social media among female students (Case study in nivea product body lotion).

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013

UI - Skripsi Membership

Teguh Juniarto, author

Hubungan electronic Word-of-Mouth (e-WOM) di social media, brand image, dan keputusan pembelian (studi pada restoran Sumoboo) = The relationship of electronic Word of Mouth (e-WOM) in social media, brand image, purchase decision (study at Sumoboo restaurant)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016

UI - Tesis Membership

Anindita Nurizki, author

Pengaruh electronic word of mouth (eWOM) di media sosial terhadap purchase intention: studi pada layanan YesBoss Indonesia = The influence of electronic word of mouth (eWOM) in social media toward purchase intention: study on YesBoss Indonesia service

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016

UI - Skripsi Membership

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