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Dhania Shintawati, author

Pengaruh konten pemasaran media sosial terhadap minat beli konsumen: studi pada akun instagram the Body Shop Indonesia = The effect of social media marketing content towards consumer purchase intention: study on the Body Shop Indonesia's instagram account

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018

UI - Skripsi (Membership)

Handayani Dwirianti, author

Pengaruh promotional mix online shop melalui media sosial instagram terhadap minat beli konsumen = The effect of online store promotional mix through instagram social media toward purchase intention

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

UI - Tesis (Membership)

Amira Qotrunnada Ardi, author

Penerapan Relationship Marketing melalui Program Corporate Social Responsibility oleh Brand Kosmetik (Studi pada Akun Instagram The Body Shop Indonesia) = Relationship Marketing Implementation through Corporate Social Responsibility by Cosmetic Brand (Study on The Body Shop Indonesia Instagram Account)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022

UI - Makalah dan Kertas Kerja

Muhammad Dzaky Akbar Aryoputra, author

Analisis Pengaruh Keterlibatan Pada Akun Sosial Media Instagram Brand Uniqlo Indonesia (@UniqloIndonesia) Terhadap Intensi Pembelian Konsumen = Analysis The Effect of Involvement on Brandâs Social Media Instagram Account of Uniqlo Indonesia (@UniqloIndonesia) on Consumer Purchase Intention

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022

UI - Skripsi (Membership)

Donna Revilia, author

Analisis strategi pemanfaatan konten digital di media sosial dalam memperkuat Corporate Brand Identity Lembaga Ilmu Pengetahuan Indonesia (Studi pada akun instagram @lipiindonesia) = Analysis of digital content strategies in social media in strengthening the Corporate Brand Identity of the Indonesian Institute of Sciences (Study on the Instagram account @lipiindonesia).

2020

UI - Tesis (Membership)

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