Retno Putriaji, author
Pengaruh daya tarik rasa takut dan humor pada iklan terhadap intensi membeli helm = The impact of fear and humor appeal on advertising towards helmet purchase intention
2018
 UI - Skripsi (Membership)
Amira Budi Mutiara, author
Apakah anda perlu berpikir sebelum membeli? peran rasa takut dan humor pada iklan helm = Do you need to think before buying the role of fear and humorous helmet ads
2018
 UI - Skripsi (Membership)
Sinaga, Andre Patio, author
Intensi membeli konsumen meningkat? Dampak iklan dengan proses humor arousal-safety dan kebutuhan akan humor sebagai moderator = Increased consumer's purchase intention? The impact of advertisement with arousal-safety humor process and need for humor as moderator
Fakultas Psikologi Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Daindra Widyaputri Utami Wisaksono, author
Fear-appeals in advertisements: the influence on uncertainty avoidance culture towards purchase intention & willingness to pay = Pengaruh rasa takut dalam iklan terhadap kultur penghindaran ketidakpastian dalam menciptakan niat beli & kemauan membayar
2017
 UI - Skripsi (Membership)
Tania Noviarini Hamdani, author
SMS iklan berbasis lokasi : sikap konsumen dan intensi pembeliannya = The effects of SMS location based advertising on consumer attitude and purchase intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Tesis (Membership)
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