Hana Tsabitah, author
Dampak relatif actual dan ideal self terhadap pembentukan emotional brand attachment: studi kasus pada merek Aqua dan Nike di kalangan mahasiswi sarjana Ilmu Komunikasi UI = The relative impact of actual and ideal self in forming emotional brand attachment: case study of the brand Aqua and Nike among communication science student of student University of Indonesia
2018
 UI - Skripsi (Membership)
Fransisca Kurnia Widyasari, author
Analisis motivasi pembelian konsumen milenial terhadap heritage luxury brand: studi pada merek Louis Vuitton = Millennial consumers’ purchase motivation on heritage luxury brand: a study on Louis Vuitton brand
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Nadira Salsabila Zulhambri, author
Pengaruh Self-Construal Terhadap Intensi Pembelian dan Brand Attitude Terhadap Cause-Related Marketing: Peran Mediasi dari Empati = The Effect of Self-Construal on Consumer's Purchase Intention and Brand Attitude Towards Cause-Related Marketing: The Mediating Role of Empathy
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Makalah dan Kertas Kerja
Raden Radityo Bagus, author
Persepsi satpam terhadap kepribadian merek mobil dan karakteristik pemiliknya : sebuah studi pada merek Mercedes-Benz dan Toyota Kijang = Security guards' perception to car brand personality and the owner's characteristics : a study on the brands of Mercedes-Benz and Toyota Kijang
Fakultas Psikologi Universitas Indonesia, 2012
 UI - Skripsi (Open)
Sibarani, Mentari, author
Analisis pengaruh store image, store brand price image dan store brand perceived risk sebagai variabel mediasi terhadap store brand purchase intention pada produk store brand ritel watsons = Analysis of the influence store image store brand price image and store brand perceived risk as mediating variable on purchase intention of store brand product watsons
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi (Membership)
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