Genesia Ayu Veda, author
Pengaruh brand personality terhadap minat beli: studi pada produk sportwear Specs active hijab = Brand personality's influence on the purchase intention: a sportswear Specs active hijab product study
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Skripsi Membership
Safira Aisyah Imz, author
Pengaruh brand personality terhadap minat beli: pada produk fragrance Victoria's Secret = The impact of brand personality towards purchase intention: study on Victoria's Secret fragrance products
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Skripsi Membership
Sibarani, Mentari, author
Analisis pengaruh store image, store brand price image dan store brand perceived risk sebagai variabel mediasi terhadap store brand purchase intention pada produk store brand ritel watsons = Analysis of the influence store image store brand price image and store brand perceived risk as mediating variable on purchase intention of store brand product watsons
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi (Membership)
Angeline Lucille Maurilla, author
Pengaruh halal brand personality terhadap repurchase intention pada merek kosmetik Wardah = The influence of halal brand personality towards repurchase intention on Wardah brand cosmetics
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Angel Gabriella, author
Analisis Sentimen Terhadap Strategi Eco-Branding Tentang Kampanye Tanggung Jawab Sosial Perusahaan = Sentiment Analysis Of Eco-Branding Strategy On Corporate Social Responsibility Campaign
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Makalah dan Kertas Kerja
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