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C. Nurlany Mulia Pranata, author

Pengaruh brand experience terhadap brand personality Starbucks coffee Indonesia: studi kasus pada brand Starbucks di kalangan mahasiswa sarjana Departemen Ilmu Komunikasi UI = The influence of brand experience towards brand personality of Starbucks coffee Indonesia: study case towards Starbucks brand on undergraduate students of Communication Science UI

2018

UI - Skripsi (Membership)

Damanik, Laura Rosemarie, author

Pengaruh brand personality terhadap brand loyalty dimediasi oleh customer satisfaction: pada pelanggan Starbucks Margo City Depok = The effect of brand personality on brand loyalty mediated by customer satisfaction: oon customer of Starbucks Margo City Depok

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018

UI - Skripsi (Membership)

Annissa Tayara Callista, author

Pengaruh faktor social media marketing pada brand trust dan brand loyalty pelanggan e-commerce B2C produk fashion di Indonesia = Effect of social media marketing factors towards brand trust and brand loyalty of e-commerce B2C fashion product consumers in Indonesia

Fakultas Teknik Universitas Indonesia, 2017

UI - Skripsi (Membership)

Shinta Indah Farida, author

Pengaruh brand experience terhadap brand love studi pada merek vaseline = The Effect of brand experience towards brand love study on vaseline brand

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017

UI - Skripsi (Membership)

Pradika Ferhan, author

Analisis pengaruh green benefits dan green transparency terhadap green perceived value, self-brand connection, dan brand loyalty: studi kasus pada Starbucks Coffee = The role of green benefits and green transparency in shaping green perceived value self brand connection and brand loyalty: study case on Starbucks Coffee

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Skripsi Membership

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