See Allo

Leo Andhika Kurniawan, author

Pengaruh kebutuhan akan humor pada hubungan antara humor comic wit dan sikap terhadap iklan = The moderating effect of need for humor in the relationship between comic wit humor and attitude toward the advertisement

Fakultas Psikologi Universitas Indonesia, 2018

UI - Skripsi Membership

Josua, author

Penggunaan iklan humor dengan emosi takut untuk memengaruhi sikap konsumen terhadap iklan = The use of humor ads with emotion is afraid to influence consumer attitudes towards advertising

Fakultas Psikologi Universitas Indonesia, 2019

UI - Skripsi Membership

Astuti Budi Utami, author

Analisa Efektifitas Iklan Soy Joy: Suatu Studi Attitude Toward the Ad, Attitude Toward the Brand dan Purchase Intention

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2009

UI - Tesis (Open)

Syifa Khairunnisa, author

Pengaruh proses humor incongruity-resolution dan arousal-safety pada sikap terhadap iklan dengan moderator kebutuhan akan kognisi = The effect of incongruity resolution and arousal safety humor process on attitude towards the ad with need for cognition as moderator

2018

UI - Skripsi (Membership)

Michelia Febiandyta KS, author

Pelanggaran maksim dan aspek humor pada komik Het Afzien van 2005 Fokke & Sukke = Violations on the maximes and aspects of humor in Het Afzien van 2005 Fokke & Sukke

2015

UI - Makalah dan Kertas Kerja

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