Nathasia Carissa, author
Pengaruh relatedness humor terhadap sikap terhadap iklan dengan need for cognition sebagai moderator = The impact of humor relatedness towards attitude toward the ad with need for cognition as moderator role
Fakultas Psikologi Universitas Indonesia, 2018
 UI - Skripsi Membership
Syifa Khairunnisa, author
Pengaruh proses humor incongruity-resolution dan arousal-safety pada sikap terhadap iklan dengan moderator kebutuhan akan kognisi = The effect of incongruity resolution and arousal safety humor process on attitude towards the ad with need for cognition as moderator
2018
 UI - Skripsi Membership
Fadli Rezasyah Alam, author
Pengaruh kreativitas iklan, Need for Uniqueness & Need for Cognition terhadap sikap dan minat membeli konsumen = The effect of advertisement creativity, need for uniqueness and need for cognition, toward attitude toward the ad attitude toward the brand and purchase intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2011
 UI - Tesis Open
Leo Andhika Kurniawan, author
Pengaruh kebutuhan akan humor pada hubungan antara humor comic wit dan sikap terhadap iklan = The moderating effect of need for humor in the relationship between comic wit humor and attitude toward the advertisement
Fakultas Psikologi Universitas Indonesia, 2018
 UI - Skripsi Membership
Sinaga, Andre Patio, author
Intensi membeli konsumen meningkat? Dampak iklan dengan proses humor arousal-safety dan kebutuhan akan humor sebagai moderator = Increased consumer's purchase intention? The impact of advertisement with arousal-safety humor process and need for humor as moderator
Fakultas Psikologi Universitas Indonesia, 2018
 UI - Skripsi Membership
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