Sinaga, Andre Patio, author
Intensi membeli konsumen meningkat? Dampak iklan dengan proses humor arousal-safety dan kebutuhan akan humor sebagai moderator = Increased consumer's purchase intention? The impact of advertisement with arousal-safety humor process and need for humor as moderator
Fakultas Psikologi Universitas Indonesia, 2018
 UI - Skripsi Membership
Syifa Khairunnisa, author
Pengaruh proses humor incongruity-resolution dan arousal-safety pada sikap terhadap iklan dengan moderator kebutuhan akan kognisi = The effect of incongruity resolution and arousal safety humor process on attitude towards the ad with need for cognition as moderator
2018
 UI - Skripsi Membership
Nathasia Carissa, author
Pengaruh relatedness humor terhadap sikap terhadap iklan dengan need for cognition sebagai moderator = The impact of humor relatedness towards attitude toward the ad with need for cognition as moderator role
Fakultas Psikologi Universitas Indonesia, 2018
 UI - Skripsi Membership
Amira Budi Mutiara, author
Apakah anda perlu berpikir sebelum membeli? peran rasa takut dan humor pada iklan helm = Do you need to think before buying the role of fear and humorous helmet ads
2018
 UI - Skripsi Membership
Faza Fat han Fadhilah, author
Humor dan Budaya (Studi: Iklan Humor dan Persepsi Konsumen) = Humor and culture (Study: Humor Advertising and Consumer Perception)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Tesis Membership
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