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Hamida Mutia Maharani, author

Pengaruh cultural event, structural elements, event brand, dan place brand dari dieng culture festival terhadap pembentukan destination image yang memengaruhi behavioral intention pada wisata Dieng = The affect of cultural event, structural elements, event brand, and place brand on Dieng culture festival to the formation of destination image that affect behavioral intention to Dieng

2018

UI - Skripsi (Membership)

Sukma Mayangsari, author

Special event sebagai teknik marketing public relations dalam branding pariwisata daerah (studi pada Dieng Culture Festival 2016) = Special event as marketing public relations technique in local region tourism branding (a study on Dieng Culture Festival 2016)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017

UI - Makalah dan Kertas Kerja

Elgine Harits, author

Hubungan antara variabel event brand image, event brand quality, event brand value, dan event brand loyalty pada model customer-based brand equity yang digunakan untuk menganalisa acara edukasi = Relationships between event brand image, event brand quality, event brand value, and event brand loyalty in customer-based brand equity model which used to analyze educational event

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019

UI - Skripsi (Membership)

Novy Amelia Sanjaya, author

Analisis pengaruh event quality terhadap satisfaction dan behavioral intention : studi kasus jazz goes to campus festival = The analysis of effect of event quality on satisfaction and behavioral intention : case study jazz goes to campus festival

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015

UI - Skripsi (Membership)

Gisella Liati, author

Pengaruh event involvement pada online event terhadap brand loyalty dengan event emotions, event attitude, dan brand attitude sebagai variabel mediasi = Effect of event involvement in online event towards brand loyalty with event emotions, event attitude and brand attitude as mediating variable

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

UI - Skripsi (Membership)

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