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Irdina Tiara Putri, author

Analisis perbandingan pengaruh youtuber dan celebgram dalam membangun persepsi dan niat beli konsumen terhadap luxury brand cosmetics = Comparative analysis of youtuber and celebgram in developing consumer brand perception and instentions to buy luxery cosmetics brand

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

UI - Skripsi Membership

Fransisca Kurnia Widyasari, author

Analisis motivasi pembelian konsumen milenial terhadap heritage luxury brand: studi pada merek Louis Vuitton = Millennial consumers’ purchase motivation on heritage luxury brand: a study on Louis Vuitton brand

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020

UI - Skripsi Membership

Sibarani, Mentari, author

Analisis pengaruh store image, store brand price image dan store brand perceived risk sebagai variabel mediasi terhadap store brand purchase intention pada produk store brand ritel watsons = Analysis of the influence store image store brand price image and store brand perceived risk as mediating variable on purchase intention of store brand product watsons

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015

UI - Skripsi Membership

Adeline, author

Pengaruh Perceived Safety & Brand Trust, Fair Price, Perceived Risk, Government Trust, dan Solidarity with Restaurant Sector terhadap Intention to Visit Restoran All You Can Eat (Studi pada Perilaku Konsumen selama Pandemi COVID-19 di DKI Jakarta) = The Effect of Perceived Safety & Brand Trust, Fair Price, Perceived Risk, Government Trust, and Solidarity with Restaurant Sector toward Intention to Visit All You Can Eat Restaurant (Study on Consumer's Behavior during COVID-19 Pandemic in DKI Jakarta)

Fakultas Ilmu Administrasi Universitas Indonesia, 2022

UI - Skripsi Membership

Nadira Salsabila Zulhambri, author

Pengaruh Self-Construal Terhadap Intensi Pembelian dan Brand Attitude Terhadap Cause-Related Marketing: Peran Mediasi dari Empati = The Effect of Self-Construal on Consumer's Purchase Intention and Brand Attitude Towards Cause-Related Marketing: The Mediating Role of Empathy

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022

UI - Makalah dan Kertas Kerja

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