Wikrama Suryawardhana, author
Pengaruh customer-brand relationship dengan brand loyalty dan word of mouth: studi pada merek Zara di Indonesia = The influence of customer brand relationship towards brand loyalty and word of mouth: study cases Zara in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi Membership
Sarah Dwi Septyani, author
Analisis pengaruh self-expressive brands pada facebook terhadap brand love, brand advocacy word of mouth dan brand advocacy acceptance = Analysis of the influence of self expressive brands on facebook towards brand love brand advocacy word of mouth and brand advocacy acceptance
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership
Nadya Tasya Saraswati, author
Analysis of the impact of electronic word of mouth (EWOM) and brand awareness on purchase intention with the mediating role of brand image: a case study of online transportation in Indonesia = Analisa terhadap pengaruh electronic word of mouth (EWOM) dan brand awareness terhadap purchase intention dengan brand image sebagai mediator: studi kasus transportasi online di Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi Membership
Desta Dauri Rasyid, author
Pengaruh brand personality terhadap word of mouth melalui brand loyalty: studi pada pengguna iPhone di Jakarta dan Depok = The effect of brand personality on word of mouth through brand loyalty: case study on consumer iPhone in Jakarta and Depok
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Skripsi Membership
Adinda Galuh Komalaningdias, author
"Hubungan electronic word of mouth product attributes service quality dan price terhadap brand loyalty" (studi pada holycow steakhouse by Chef Afit) = The Relationship of electronic word of mouth product attributes service quality and price to brand loyalty (study at holycow steakhouse by Chef Afit)
Fakultas Ilmu Sosial dan Ilmu Politik, 2015
 UI - Tesis Membership
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