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Dian Sophia Ulfa, author

Pengaruh komunitas merek online terhadap keterlibatan pelanggan, serta pengaruh keterlibatan pelanggan dan loyalitas komunitas terhadap loyalitas merek pada komunitas MI Fans Indonesia = The influence of online brand community on customer engagement, as well as the influence of customer engagement and community loyalty on brand loyalty in MI Fans Indonesia community

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018

UI - Tesis (Membership)

Munif Ariyanto, author

Analisis pengaruh customer engagement terhadap brand loyalty (studi pada komunitas online Mi Community Indonesia) = The impact of customer engagement towards brand loyalty (a study in Mi Community Indonesia online commmunity)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019

UI - Skripsi (Membership)

Juliyana Indah Purmita Sari, author

Analisis pengaruh brand image terhadap loyalitas pelanggan pada studi kasus brand Apple, the Body Shop, dan Garuda Indonesia = Analysis of brand image influence on customer loyalty in apple brand case studies the the Body Shop, and Garuda Indonesia

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017

UI - Makalah dan Kertas Kerja

Reyhan Dahananto Ariyadi, author

Customer based brand equity factors that influence customer satisfaction in relation to brand loyalty of the sports program in vidio.com = Faktor ekuitas merek berbasis pelanggan yang mempengaruhi kepuasan pelanggan dalam hubungannya dengan loyalitas merek program olahraga di vidio.com

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022

UI - Skripsi (Membership)

Arya Wicaksana Ospara, author

Analisis pengaruh Customer Value, Perception to Founder, Customer Satisfaction terhadap Brand Loyalty: studi pada pengaruh meninggalnya Steve Jobs terhadap merek Apple = Analysis Influence of customer value, perception to founder, and customer satisfaction against brand loyalty: study on the influence of the death of Steve Jobs to Apple brand

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012

UI - Tesis (Open)

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