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Mohamad Ario Susanto, author

Analisis pengaruh dimensi electronic word of mouth (intensitas, pendapat positif, pendapat negatif, konten terhadap keputusan pembelian remaja (objek penelitian: es krim aice) = Analysis the effect of electronic of word of mouth dimensions intensity, content, positive valence, negative valence towards teens in purchase intention (research object: aice ice cream) / Mohamad Ario Susanto

2018

UI - Tesis (Membership)

Ninna Faradilla Keumala Dewi, author

Efek komunikasi word-of mouth pada persepsi keadilan, kepuasan, dan intensi penggunaan ulang pelanggan pasca keluhan

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2006

UI - Tesis (Membership)

Felicia, author

Pengaruh electronic word of mouth dan price sensitivity terhadap purchase intention akan peer-to-peer accommodation pada generasi millennials = The Influence of electronic word of mouth and price sensitivity to purchase intention of peer-to-peer accommodation on millennials

Universitas Indonesia, 2019

UI - Tesis (Membership)

Octaviantika Benazir Kumala, author

Pengaruh word of mouth terhadap minat beli konsumen pada Tune Hotels Kuta-Bali = The Effect of word of mouth toward consumen purchase intention at Tune Hotels Kuta-Bali

2012

UI - Skripsi (Open)

Meidila Kania, author

Pengaruh electronic word of mouth terhadap minat beli konsumen : studi pada testimonial di thread (lapak) forum jual beli Kaskus = The influence of electronic word of mouth to purchase intention : study on testimonial in thread forum jual beli Kaskus

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013

UI - Skripsi (Membership)

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