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Ode Pramoedya, author

Segmentasi generasi millennial dalam pembelian mobil berdasarkan bauran pemasaran (7P), personality lifestyle = Market segmentation of millennial in buying car : marketing mix, lifestyle, and personality

2018

UI - Tesis (Membership)

Simanjuntak, Eldo Steven Markus, author

Pengaruh Dimensi Brand Personality pada Self Congruity dan Functional Congruity Terhadap Brand Attidude: Studi Pengguna Jaklingko = Effects of Brand Personality Dimensions on Self Congruity and Functional Congruity on Brand Attidude: A Study With Users Of Jaklingko

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021

UI - Tesis (Membership)

Namiera Hamidah, author

Pemasaran Konten dan Analisis Jurnalisme Brand pada Strategi Pemasaran MS GLOW = Content Marketing and Brand Journalism Analysis in MS GLOW Marketing Strategy

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022

UI - Tugas Akhir

I Made Harry Kurniawan, author

Perbaikan website, pengembangan SOP penjualan dan persiapan strategi penggunaan endorser pada PT Korma Jaya Utama = Website improvement, sales SOP development and preparation for endorser usage strategy in PT Korma Jaya Utama

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020

UI - Tesis (Membership)

Budi Setiawan, author

Peran personal norm pada theory of planned behavior dalam menjelaskan perilaku (Studi pada perilaku memilah sampah) = The role of personal norms in the theory of planned behavior in explaining behavior (A study of waste sorting behavior)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020

UI - Disertasi (Membership)

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