Handayani Dwirianti, author
Pengaruh promotional mix online shop melalui media sosial instagram terhadap minat beli konsumen = The effect of online store promotional mix through instagram social media toward purchase intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Tesis Membership
Dhania Shintawati, author
Pengaruh konten pemasaran media sosial terhadap minat beli konsumen: studi pada akun instagram the Body Shop Indonesia = The effect of social media marketing content towards consumer purchase intention: study on the Body Shop Indonesia's instagram account
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Skripsi Membership
Jodie Daffa Alessandro, author
Pengaruh Aktivitas Pemasaran Media Sosial terhadap Respon Konsumen Melalui Ekuitas Merek (Studi Pada Instagram Tenue de Attire) = The Effect of Social Media Marketing Activities on Consumer Response through Brand Equity (Study on Tenue de Attire Instagram)
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Skripsi Membership
Aditya Utomo, author
Pengaruh Iklan di Instagram dan Gaya Hidup Konsumen terhadap Keputusan Pembelian yang Dimediasi oleh Minat Beli pada Online Grocery Shopping = Influence of Advertising on Instagram and Consumer Lifestyles on Purchase Decisions Mediated by Buying Interests in Online Grocery Shopping (Case Study on Happyfresh)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Tesis Membership
Radita Dwiseptiani Adiningrum, author
Pengaruh interaksi media sosial melalui fan page facebook terhadap minat beli konsumen = The effect of social media engagement to purchase intention through facebook fan page / Radita Dwiseptiani Adiningrum
2018
 UI - Tesis Membership
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