Paragitha Kusuma Wardhani, author
Pengaruh exposure iklan terhadap attitude toward the advertising, attitude toward the brand, dan purchase intention pada social media instagrampengaruh exposure iklan terhadap attitude toward the advertising, attitude toward the brand, dan purchase intent = The effect of advertising exposure on attitude toward the advertising, attitude toward the brand, and purchase intention in social media instagram
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Tesis Membership
Silvy Noviana, author
Analisa pengaruh jenis produk, jenis iklan dan jenis kelamin terhadap attitude toward advertising dan attitude toward brand serta dampaknya bagi purchase intention = Analysis of the effect of product advertising and gender on attitude toward advertising and attitude toward brand and their impacts on purchase intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership
RR. Nissa Pressinawangi KP, author
Pengaruh Metode Storytelling dan Price Determination pada Iklan terhadap Attitude Toward The Ad, Attitude Toward the Brand, dan Purchase Intention = The Effect of Storytelling Method and Price Determination to Attitude Toward The Ad, Attitude Toward the Brand and Purchase Intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Tesis Membership
Ageng Tantular, author
Pengaruh Kongruensi dan Asosiasi Gender Spesifik pada Iklan atas Sikap Terhadap Iklan, Sikap Terhadap Merek, dan Minat Membeli = Influence of Congruence and Specific Gender Association in Advertisements over Attitude toward Advertising, Attitude toward Brand, and Purchase Intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership
Astuti Budi Utami, author
Analisa Efektifitas Iklan Soy Joy: Suatu Studi Attitude Toward the Ad, Attitude Toward the Brand dan Purchase Intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2009
 UI - Tesis Open
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