Yosef Budi Susanto, author
Pengaruh orientasi pasar dan kapabilitas pemasaran dinamik terhadap kinerja pemasaran UKM dalam struktur make-to- order : studi empirik pada industri sepatu Cibaduyut = The impact of market orientation and dynamic marketing capability on marketing performance of make-to-order SMES: empiric study of Cibaduyut shoe industry
2017
 UI - Disertasi Membership
Made Devicca Surya, author
Analisis pengaruh marketing communications terhadap keputusan pembelian (objek penelitian: Go-Jek) = Analysis of the effect of marketing communications on purchase decision research object: Go-Jek
2018
 UI - Tesis Membership
Rapp, Stan, author
Maxi Marketing
Erlangga, 1995
 Buku Teks
Sevin, Charles H.
Marketing productivity analysis / Charles H. Sevin
McGraw-Hill, 1965
 Buku Teks
Haryani Primanti, author
Pengaruh cryptic marketing terhadap brand attitude = The impact of cryptic marketing on brand attitude
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Tesis Membership
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