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Tamas Fachryto, author

Pengaruh implementasi online behavioral advertising terhadap attitude toward the ad dan purchase intention pada E-Marketplace di Indonesia = The effect of online behavioral advertising implementation on attitude toward the ad and purchase Intention in Indonesian E-Marketplace

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Tesis Membership

Tamas Fachryto, author

Pengaruh implementasi online behavioral advertising terhadap attitude toward the ad dan purchase intention pada e-marketplace di Indonesia = The Effect of online behavioral advertising implementation on attitude toward and purchase intention in Indonesian e-marketplace

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Tesis Membership

RR. Nissa Pressinawangi KP, author

Pengaruh Metode Storytelling dan Price Determination pada Iklan terhadap Attitude Toward The Ad, Attitude Toward the Brand, dan Purchase Intention = The Effect of Storytelling Method and Price Determination to Attitude Toward The Ad, Attitude Toward the Brand and Purchase Intention

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

UI - Tesis Membership

Paragitha Kusuma Wardhani, author

Pengaruh exposure iklan terhadap attitude toward the advertising, attitude toward the brand, dan purchase intention pada social media instagrampengaruh exposure iklan terhadap attitude toward the advertising, attitude toward the brand, dan purchase intent = The effect of advertising exposure on attitude toward the advertising, attitude toward the brand, and purchase intention in social media instagram

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

UI - Tesis Membership

Silvy Noviana, author

Analisa pengaruh jenis produk, jenis iklan dan jenis kelamin terhadap attitude toward advertising dan attitude toward brand serta dampaknya bagi purchase intention = Analysis of the effect of product advertising and gender on attitude toward advertising and attitude toward brand and their impacts on purchase intention

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Tesis Membership

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