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Vinna Hermaren, author

Pengaruh evaluasi firm created content dan user generated content terhadap customer based brand equity = Effect of firm created content and user generated content evaluation on customer based brand equity

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

UI - Tesis (Membership)

Rio Johan Kusuma, author

Pengaruh aktivitas pemasaran media sosial terhadap consumer based brand equity. Studi kasus: Go-jek = Effect of social media marketing activities through consumer based brand equity. Case study: Go-jek

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Skripsi (Membership)

Kurniadi Prastowo, author

Peran community engagement dan brand community types dalam membangun brand trust pada social media based brand community = The roles of community engagement and brand community types in building brand trust on social media based brand community

Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2018

UI - Tesis (Membership)

Dewa Ayu Kalyana Putri, author

The effect of traditional advertising and social media communication on consumer based brand equity and purchase intention. Case study of FMCG cosmetics industry in Indonesia (Maybelline, Revlon, Wardah) = Pengaruh iklan tradisional dan media sosial terhadap consumer based brand equity dan purchase intention. Kasus: industri kosmetik FMCG di Indonesia (Maybelline, Revlon, Wardah)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016

UI - Skripsi (Membership)

Sihite, Janfry, author

Pengaruh janji merek, reputasi merek dan kampanye permanen terhadap keyakinan keputusan serta intensi mendukung partai politik = The role political party brand promise, brand reputation permanent campaign to decision confidence and intention to support

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Disertasi (Membership)

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