Miratul Ainy, author
Penerapan Islamic marketing dalam strategi hubungan masyarakat dan branding produk kosmetik Di Indonesia (Studi Kasus: Kosmetik Wardah) = Application of Islamic marketing in public relation and branding strategy In Indonesian Cosmetic Product (A Case Study of Wardah Cosmetic)
2018
 UI - Makalah dan Kertas Kerja
Mutia Salsabila Andini, author
Peran internasional assignment branding: persepsi perempuan Indonesia mengenai ketertarikan mereka untuk bekerja di multinational company MNC = The role of international assignment branding: Indonesian women's perception on MNC's organizational attractiveness
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi Membership
Ajeng Larasati, author
Analisis pengaruh pengetahuan, religiusitas, dan sikap terhadap intensi membeli produk kosmetik halal: brand with halal positioning (Wardah) vs brand with neutral positioning (Sariayu) = The influence analysis of knowledge religiosity and attitude toward intention to buy halal cosmetic products: brand with halal positioning (Wardah) vs brand with neutral positioning (Sariayu)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership
Triza Mudita, author
Pengaruh citra negara terhadap persepsi pada citra produk studi terhadap makanan korea selatan di indonesia = The effect of country image on perception of product image study of south korea s food in indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership
Suryo Utomo, author
Pengaruh Country of Origin Image terhadap pembentukan Brand Equity dalam produk otomotif : studi kasus Bajaj Auto Indonesia = The effect of Country of Origin Image on the formation of Brand Equity in automotive product : case study Bajaj Auto Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Skripsi Membership
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