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Sianturi, Esther Christine Meilani, author

Pengaruh celebrity endorsement yang dilakukan oleh BTS (방탄소년단) terhadap purchase intention produk sepatu PUMA Turin di Jakarta = The effect of celebrity endorsement conducted by BTS (방탄소년단) towards purchase intention of PUMA Turin shoes in Jakarta

2018

UI - Skripsi Membership

Keisha Saravitra Bawono, author

Attachment terhadap selebriti sebagai moderator dari pengaruh jenis celebrity endorsement dengan intensi membeli pada emerging adult = Attachment with celebrity as a moderator of the effect of types of celebrity endorsement and purchase intention in emerging adults

2017

UI - Skripsi Membership

Shoffan Ardhika Wijoyo, author

Analisis pengaruh sikap konsumen terhadap kredibilitas endorser, merek, dan intensi pembelian sehubungan dengan celebrity endorsement = Analysis of consumer's attitude effect to credibility endorser. brand, and purchase intention related to celebrity endorsement

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Skripsi Membership

Nabila Amanda, author

Hubungan antara Instagram selebriti endorsement terhadap niat pembelian konsumen = The Relationship between Instagram celebrity endorsement towards consumers purchase intention

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019

UI - Makalah dan Kertas Kerja

Ardiyasa Narendra, author

Pengaruh faktor kredibilitas celebrity endorsement daya tarik, kepercayaan, dan keahlian terhadap kredibilitas merek dan minta pembelian studi pada merek mitsubishi = The impact of source credibility of celebrity endorsement attractiveness trustworthiness and expertise towards purchase intention and brand credibility as mediator variable case study on mitsubishi

2017

UI - Tesis Membership

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