Elgine Harits, author
Hubungan antara variabel event brand image, event brand quality, event brand value, dan event brand loyalty pada model customer-based brand equity yang digunakan untuk menganalisa acara edukasi = Relationships between event brand image, event brand quality, event brand value, and event brand loyalty in customer-based brand equity model which used to analyze educational event
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Skripsi (Membership)
Gisella Liati, author
Pengaruh event involvement pada online event terhadap brand loyalty dengan event emotions, event attitude, dan brand attitude sebagai variabel mediasi = Effect of event involvement in online event towards brand loyalty with event emotions, event attitude and brand attitude as mediating variable
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Rizki Septiawan, author
Pengaruh brand evaluation, satisfaction, brand trust terhadap brand loyalty dengan brand relationship sebagai variabel mediasi pada konsumen milenial smartphone Jabodetabek = Brand evaluation satisfaction brand trust as predictor of brand loyalty with brand relationship as mediator on millenials smartphone consumers on Jabodetabek
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Finta Masudah Azani, author
Pengaruh brand value, brand satisfaction, brand reliability, dan brand intentions terhadap brand loyalty generasi Y sebagai pemilik ponsel pintar di Indonesia = The influence of brand value, brand satisfaction, brand reliability, and brand intentions on brand loyalty of Generation Y as the owner of smart phones in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Yeremia Geoffrey Rasoen, author
Analisis pengaruh higher-order factor brand love & high quality dan konsekuensinya (loyalty/word of mouth/resistance to negative information): studi pada konsumen Filosofi Kopi Melawai Jakarta = Analysis of the influence of higher-order brand love & high quality and its consequences (loyalty/word of mouth/resistence to negative information): a study of the consumer of Filosopi Kopi Melawai Jakarta
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Skripsi (Membership)
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