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Imam Purwo Sulistiyo, author

Pengaruh brand extension Beng-Beng ke Drink Beng-Beng terhadap parent brand equity di Kota Depok = Effect Of brand extension Beng-beng to Drink Beng-beng on parent brand equity in Depok City

2018

UI - Skripsi (Membership)

Adi Zakaria Afiff, author

Pengaruh strategi brand extension dalam mereduksi negative reciprocity effect terhadap parent brand

2006

Artikel Jurnal

Randhika Ikra Ramadhan, author

Pengaruh Customer-Brand Relationship dan Brand Equity terhadap Brand Extension Acceptance, Studi Pada Konsumen Instagram Shop pada Masa Pandemi Covid-19 = The Effect of Customer Brand Relationship and Brand Equity Towards Brand Extension Acceptance: Study of Instagram Shop users during the Covid-19 Pandemic

Fakultas Ilmu Administrasi Universitas Indonesia, 2021

UI - Skripsi (Membership)

Rosa Prafitri Juniarti, author

Peran kualitas parent brand brand extension fit sikap akan iklan brand extension dan konsep merek dalam mengevaluasi brand extension dan parent brand = The role of parent brand quality brand extension fit attitude toward brand extension ad and brand concept in evaluating brand extension and parent brand

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Tesis (Membership)

Kevin Rosul, author

Pengaruh Brand Extensions Terhadap Brand Equity Rans Entertainment = The Effect of Brand Extensions Towards the Brand Equity of Rans Entertainment

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023

UI - Skripsi Membership

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