Laura Brigitta Ludju, author
Pengaruh celebrity brand dan user personality congruence dalam celebrity endorsement terhadap brand attitude dan dampaknya pada brand purchase intention: studi pada kolaborasi lipstick lokal Indie SAS C dengan Tyna Kanna Mirdad dalam sosial media Instagram = The impact of celebrity brand and user personality congruence on brand attitude and the impact on brand purchase intention: study on local Indie lipstick SAS collaboration with Tyna Kanna Mirdad in social media Instagram
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Skripsi (Membership)
Dwika Maya Harsanti, author
Analisis faktor-faktor intensi pembelian oleh perempuan muda terhadap produk natural skincare = Factors influencing young female consumers intention to purchase natural skincare products
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Maria Aussie Banteng Pramono, author
Analisis pengaruh celebrity endorsement terhadap minat beli konsumen melalui sikap atas iklan pada produk: studi kasus pada selebriti Dian Sastro dengan brand kecantikan dan makeup L'oreal Paris = Analysis of Influence of celebrity endorsementon Ccnsumer purchase intention for existing products: a case study of celebrity endorsement Dian Sastro with the beauty and makeup brand L'oreal Paris
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Kartika Handayani, author
Pengaruh sikap pada iklan televisi terhadap keputusan pembelian : studi eksperimen pada iklan televisi di Indonesia yang menggunakan layanan periklanan brand power = The effect of attitude toward television advertisement on purchase decision : experimental studies of television advertisement in Indonesia that using brand power as ad service
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
 UI - Skripsi (Open)
Kyla Zhahra Ravenska, author
Pengaruh Innovation Resistance terhadap Eco-Friendly Cosmetic Purchase Intention Brand The Body Shop dengan Environmental Concern dan Health Concern sebagai Variabel Moderasi pada Pembeli Kosmetik di Jabodetabek = The Effect of Innovation Resistance on Eco-friendly Cosmetic Purchase Intention Brand The Body Shop through Environmental Concern and Health Concern as Moderating Variable on Cosmetic Buyer in Jabodetabek
Fakultas Ilmu Administrasi Universitas Indonesia, 2022
 UI - Skripsi (Membership)
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