Putri Wulan, author
Analisis pengaruh brand experience terhadap consumer willingness to pay premium price dengan variabel mediasi brand credibility dan perceived uniqueness: studi kasus merek sepatu olahraga = Analysis impact of brand experience toward consumer willingness to pay premium price with brand credibility dan perceived uniqueness as a mediator variable: study on sports shoes brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi Membership
Karunia Armadhita, author
Pengaruh brand experience terhadap Willingness-to-Pay (WTP) a price premium melalui mediasi brand credibility dan perceived uniqueness: studi pada pengguna iPhone 12 = The effect of brand experience on willingness-to-pay a price premium through the mediation of brand credibility and perceived uniqueness on iPhone 12 users
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Raihana Abida, author
Analisis Brand Experience dengan Mediasi Brand Credibility dan Perceived Uniqueness Terhadap Keinginan Konsumen untuk Membayar Harga Premium (Studi Kasus Pengguna Produk Apple: iPhone, Macbook dan Apple Watch) = Analysis of Brand Experience with Mediating Role of Brand Credibility and Perceived Uniqueness on Willingness to Pay a Price Premium (Case Study of Apple Product Users: iPhone, Macbook and Apple Watch)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Citra Hasna Paramita, author
Pengaruh brand image terhadap kesediaan konsumen membayar harga premium pada produk air minum dalam kemasan aqua = The effect of brand image on consumer willingness to pay price premium in the aqua bottled water product
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Tesis Membership
Ilma Wulansari Hasdiansa, author
Analisis pengaruh brand jealousy, brand love dan materialism terhadap willingness to pay premium: studi pada produk tas merek Coach = Understanding the influence of brand jealousy, brand love and materialism towards willingness to pay premium: study on Coach's handbag
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi (Membership)
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