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Meiske, author

Cara membangun positive word of mouth pada online retailer: peran brand personality, brand love dan brand loyalty = How to build positive word of mouth on online retailer: the role of brand personality, brand love and brand loyalty

2019

UI - Tesis (Membership)

Teuku Fouriza Akbar, author

Pengaruh Brand Love terhadap Positive Word of Mouth, Loyalty, Association, dan Perceived Quality = EFFECTS OF BRAND LOVE ON POSITIVE WORD OF MOUTH, LOYALTY, ASSOCIATION, AND PERCEIVED QUALITY

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016

UI - Tesis Membership

Danika Krista, author

Dampak Brand Engagement in Self-Concept terhadap Brand Loyalty dan Positive Word-of-Mouth: Studi pada Brand LVMH = The Impact of Brand Engagement in Self-Concept on Brand Loyalty and Positive Word-of-Mouth: A Study on LVMH

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Skripsi (Membership)

Raissa Diva Herwanti, author

Pengaruh pengalaman gamification marketing activities terhadap brand loyalty, positive word of mouth, dan resistance to negative information melalui utilitarian value, hedonic value, satisfaction, dan brand love: studi pada pengguna Tokopedia Games = The effect of the experience of gamification marketing activities on brand loyalty, positive word of mouth and resistance to negative information through Utilitarian Value, Hedonic Value, satisfaction, and brand love: study of Tokopedia Games users

Fakultas Ilmu Administrasi Universitas Indonesia, 2022

UI - Skripsi (Membership)

Desta Dauri Rasyid, author

Pengaruh brand personality terhadap word of mouth melalui brand loyalty: studi pada pengguna iPhone di Jakarta dan Depok = The effect of brand personality on word of mouth through brand loyalty: case study on consumer iPhone in Jakarta and Depok

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016

UI - Skripsi (Membership)

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